Decision-making – Where research and business meet to work smarter and with greater impact

Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities

The introduced conceptual framework shows that justifying branding activities is an ongoing process that faces [...]

31
May

Empowering women: Rethinking the Islamic marriage contract and its strategic use to safeguard women’s rights

The Islamic marriage contract highlights many complex issues of marriage and divorce in contemporary societies. [...]

01
Jun