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Is there an increasing lack of understanding your customers?


Why does it seem that the trend is to move away from true, authentic marketing to surface-focused and conversion-heavy marketing?

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Finance

What is the optimal reporting time?

What are the true benefits of rushing financial reporting?

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HR

HR has moved from not being invited to be critical at the senior management table

With the flattening working population and the new generations’s changing expectations, businesses must listen to HR.

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CSRD

Why do businesses struggle with a sustainability reporting process?

The 5 sustainability challenges at COCOMB.

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The latest research

The latest research

Hot off the press!

Hot off the press!

Psychological safety drives better goalsetting

By Meridith Grey, PhD.

Being part of a team is key for individual performance

By Jo Karev, MSc.

The time spent in nature impacts work performance

By Izzie Stevens, MSc.

Featured researchers

Meridith Grey

I specialize in researching new market entries.

Latest publications

Efficient new market entries for tech scale-ups

How home market brand trust makes entering a new market easier and faster

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Education

PhD International Business: Industrial Marketing

UC Berkley, California, USA

Izzie Stevens

I help businesses decide on new products to develop.

Latest publications

Design thinking applied in regular team set-up is superior to forming new teams

Product innovation in established businesses

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Education

MSc Product Development: Consumer Psychology

Linköping University, Sweden

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Featured business professionals

Miranda Baily

I head the Europe operations for COCOMB.

Interest

Efficient new market entries for techs

How home market brand trust makes entering a new

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Education

PhD International Business: Industrial Marketing

UC Berkley, California, USA

Amelia Shephard

I work as CFO at OUTDORSY globally.

Interest

Design thinking applied in regular team set-up is superior to new teams

Product innovation in established businesses

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CONTACT

Education

MSc Product Development: Consumer Psychology

Linköping University, Sweden

Jackson Avery

I run the daily business for Hype Space as CEO.

Interest

Design thinking applied in regular team set-up is superior to new teams

Product innovation in established businesses

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Education

MSc Product Development: Consumer Psychology

Linköping University, Sweden

Meet all business professionals

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