Author Archives: Admin

APPLY: Leadership techniques

Why? Consistency in branding: marketers and their organizations can consciously become more consistent with their [...]

APPLY: Neuroscience goal-setting

Why? Consistency in branding: marketers and their organizations can consciously become more consistent with their [...]

REQUEST: Market research – FMCG, new product launch

REQUEST - A Healthy Company is launching a new dietary product and in need of [...]

Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities

The introduced conceptual framework shows that justifying branding activities is an ongoing process that faces [...]

APPLY: Consistency in Constant Change

Why? Consistency in branding: marketers and their organizations can consciously become more consistent with their [...]

REQUEST: Survey the US market – new tv production

REQUEST: Survey the US market – new tv production ABC is looking for a team [...]

REQUEST: New pharma product, Asia

REQUEST - NovoAsia is introducting a new formula following the new legislations affecting 9 countries [...]

Hoc dictum in contraria sunt his

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Non est ista confusque virtum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Post enim Chrysippum eum non sane est [...]

Summum a vobis bonum sit

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