We want businesses to create a bigger positive impact and researchers to have their work known and matter even more. By existing to do this, we want to make the world a better place with more objective ways of working.
Vision
Our vision is to accelerate businesses’ shifts to a more impactful way of working by moving away from subjective opinions and towards applying more objective research findings.
Mission
We aim to make research findings available, understood, and applicable to businesses. Researchers use our technology platform to make their work known so businesses can apply it. Companies have a wealth of knowledge of how to improve the outcome of their work and give researchers input on what they would like help with solving next.
Values
Our values guide us in everything we do; the business direction we set, the decisions we make, and the people we hire.
Respect
Everyone is unique and brings value to a group. To be at our best, we must respect our differences and leverage what makes us better together. Without respect, we don’t have the basic well-being foundation we need to perform.
Results
We have a relentless focus on results as improving impact is the reason for our existence. That’s why we center around lifting objectivity in research findings and business impact. With objectivity, results can scale, whether it’s for our business or those leveraging our platform.
Humble
We want to make the world a better place and believe that begins with each and every one of us being humble. Luckily everyone makes mistakes since neuroscience tells us that’s one of the best approaches to learning and improving. Being humble, we can lift each other after mistakes and create an upward spiral of success.
Integrity
High integrity is non-negotiable. It is what makes us successful in all areas of our business, whether it is in a customer meeting, interview, or after-work event. Without it, we might as well pack up our business.