BUSINESS
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The latest application articles
Application HR Leadership
APPLY: Leadership techniques
Why? Consistency in branding: marketers and their organizations can consciously become more consistent with their [...]
Aug
Application HR Leadership
APPLY: Neuroscience goal-setting
Why? Consistency in branding: marketers and their organizations can consciously become more consistent with their [...]
Aug
Application Branding Leadership Marketing
APPLY: Consistency in Constant Change
Why? Consistency in branding: marketers and their organizations can consciously become more consistent with their [...]
Jun
RESEARCH
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The latest research
Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities
The introduced conceptual framework shows that justifying branding activities is an ongoing process that faces [...]
May
Empowering women: Rethinking the Islamic marriage contract and its strategic use to safeguard women’s rights
The Islamic marriage contract highlights many complex issues of marriage and divorce in contemporary societies. [...]
Jun